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Our Model

Step by Step Process:
1) Commercials air across the US on various media outlets
2) Potential customers call the unique 800# provided by a 3rd Party Call Routing service
3) MI Call Routing will captures caller information and route the live calls to partner’s internal call center or directly to consultant in real time
4) Data for every call is available on the web in real time
5) MI coordinates with partner’s marketing department to track the quality of the calls and further optimize the campaign
  • Media advertising runs on a national, regional and local levels
  • Consumers view or hear advertisements and respond to “Call to Action”
  • The call is directly routed to your office
  • 30-45 seconds = interest

    -Qualified leads stay on the phone more than the agreed upon duration
    -Less than agreed upon duration = no lead = no charge

  • Calls can be recorded for quality assurance (Optional)

    -Provide a .wav file for each call to monitor conversation
    -Used for sales training / monitoring to ensure that conversations adhere to corporate policy

  • Partner receives a user name and password and get real time reporting and detailed billing
  • Partner has access to database of any paid leads

    -Exportable in Excel CSV file
    -Multiple report options

     
Traditional Lead Generation: Media Innovations Network Mode:
  • High Cost - Cash Buys with no guarantees
  • Large upfront creative expenses
  • No Exclusivity – sold and resold
  • Low Contact and response rate
  • Inconsistent pricing with bid system
  • Unknown marketing sources
  • Unknown offers (ex. Incentives)
  • Bidding Process
  • Can’t properly qualified
  • Poor quality, low conversions
  • Low contact rate
  • Invalid contact information

 

 
  • Risk Free- ONLY pay for the lead
  • Exclusivity of all leads
  • Real time Inbound leads
  • National Media-TV, Radio & Newspaper
  • Messaging is pre-approved
  • No bidding! Set lead price
  • Self qualification – pay only for leads you qualify
  • No upfront creative costs
  • Exclusion States are scrubbed
  • You get to capture information and build database
  • Capture missed calls and immediate email notification
  • All calls are recorded for monitoring and sales training

 

 

 

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