Automatic Numeric Idenitfier (ANI) Data Capture
Caller dials the unique 800# in partner's commercial:
Automatically gives the right to capture their PID (personally identifiable data) due to partner paying for call.
ANI data is useful in the following ways:
Can be imported into partners database for Direct Mail or email campaigns
Can be used by partners staff for outbound follow up
Can be used to see which localities are most receptive to your ads